Are you detail-oriented, organized and able to work under pressure? You may be interested in using your public relations skills to be a special event planner. PR and event planning naturally go hand-in-hand; companies and organizations hold special events to generate awareness and excitement about their causes, products, projects or ideas. To take an event to the next level, corporate PR is an essential component of ensuring that there’s enough attendance and media attention. Using PR in event planning goes beyond making a guest list and decorating; it’s a strategic process that requires great attention to detail. Just as a well-planned, highly publicized event can bring funds and attention to your company, a poorly organized one reflects badly on you. I am on the Fundraising Committee for Virginia Tech Relay for Life, the world’s #1 collegiate Relay that raises more than half a million dollars annually for the American Cancer Society. A big part of what makes VT Relay so successful is how we use PR to publicize our fundraising and recruitment events. Recently, from March 24-April 1, we held our annual “10 for 10” event. This is a huge push for VT Relay; we hold events and promotions for 10 days that each aim to raise $10,000 for the ACS. Here are some tips I picked up while helping to plan 10 for 10. Hopefully, you can use some of these strategies to bring PR into your future event planning.
For more tips on how to incorporate PR into your event planning, specifically via social media, check out this article and infographic on Our Social Times. Relay for Life of Virginia Tech takes place on Friday, April 25, 2014 at 5 p.m. on the Drillfield. For more information, visit their website here. Edited by Melanie Ford, Webmaster and Editor-in-Chief 2013-2014
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