I have played lacrosse my entire life. I’ve been a member of numerous teams with varying skill levels, goals and social interactions. The lacrosse team my sophomore year of high school was perhaps my most successful. That team ended the season ranked third in the country -- that was an amazing accomplishment. That said, our team was so much more than that. We were a family. I experienced what it was like to have great relationships with all of my teammates and know their strengths and weaknesses. I felt like our team that year was one of the best because we all worked together. We had four captains that knew exactly how to lead us in the right direction. We helped push each other everyday. My teammates and I learned what it took to be a great team and not just a great group of individual players. Recently I took the time to reflect on the similarities between my lacrosse experiences and what I studied thus far in my Public Relations courses. I believe that it is important for individuals in a Public Relations firm to be connected, just like a family. PR firms must know the strengths and weaknesses of the individuals within the firm so they can work together to best serve the needs of the entity they are representing. Members of the firm must buy-in on the goal and collaborate on ideas and strategies for the future. PR agencies, just like a successful lacrosse team, must evaluate their mistakes, learn from those mistakes and fix them so that they don’t happen again. Unfortunately, things go wrong all the time. The key is to have a strategic plan and course of action when things do fall a part. In PR I have learned that the longer you wait to address a bad situation the worse it can get. Finally, one of the biggest similarities between effective lacrosse teams and Public Relation firms is the need to create a positive and respected “image” to the public. Edited by Katharina Elberti, Vice President of Publications 2015-2016 Image courtesy of https://cdn2.hubspot.net/hub/218295/file-590862549-jpg/images/blog_images/bcm_team_roles.jpg
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This one goes out to all you sports fans out there. Even if you don’t consider yourself a big NFL follower, you have probably still heard of Seattle Seahawks running-back, Marshawn Lynch. Besides being known as a stud on the field, Lynch is also known for his comedic actions off the field. Lynch’s post-game interviews often comprise of the interviewer asking questions and Lynch responding to every one of them with the comment, “No response. Next question.” Despite his rudeness, people love seeing him on Skittles commercials and his famous line in the NFL on Xbox commercial; “Bruh, I’ve been here the whole time.” Lynch is oftentimes referred to by his nickname “Beast Mode.” He even has it printed on his hats and shirts; it is his trademark. Fans are definitely sad to see the end of the Beast Mode era, but everyone saw it coming. His career was short but sweet, with 74 touchdowns and over 9,000 rushing yards. Despite his brief 9 season career, Lynch has a very good chance of making it to the Hall of Fame fairly early on. Edited by Katharina Elberti, Vice President of Publications 2015-2016 Image courtesy of http://hawksontap.com/wp-content/uploads/2014/11/140128lynch660.jpg |
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